Cadbury’s new mini-egg Easter egg is selected as the must-have chocolate treat of 2021 in Good Housekeeping’s blind taste test – while Aldi M & S is piping to win the best hot cross buns in the supermarket
- The Good Housekeeping Institute has announced the results of its blind taste test
- Cadbury Mini Eggs Easter Egg, £ 12 for 507g was chosen as Best Easter Egg
- Aldi Luxury Fruited Hot Cross Buns, 99 pence for four, defeated rivals to win that category
Cadbury’s mini-egg Easter egg came out on top in this year’s Good Housekeeping Institute’s Blind House test.
The 12-pound treat, sold exclusively at Tesco, received a near-perfect score for its distinctively sweet and creamy taste, and was lauded for adding a speckled candy bowl embedded in the giant milk chocolate egg.
The experts at the Good Housekeeping Institute not only gave their verdict on the best choccie treat for those with a sweet tooth, they also selected the best hot cross buns of the year.
Aldi beat M&S to the top with its Luxury Fruited Hot Cross Buns, which cost just 99 pence for four.
The Good Housekeeping Institute has named Cadbury Mini Eggs Easter Egg (pictured) the best Easter egg of the year
What’s the best egg to try this Easter?
BEST OVERALL EASTER EGG
Cadbury Mini Eggs Easter Egg, £ 12 for 507g
RUNNER EASTER EGG
Ferrero Rocher Large Boxed Egg, £ 10 for 275g
HIGHEST QUALITY SUPERMARKET OWN BRAND EASTER EGG
Waitrose & Partners No.1 Hidden Truffles Nutty milk chocolate Easter egg with salted caramel truffles, £ 10 for 220g
HIGHEST VEGAN EASTER EGG
Doisy & Dam 70% Dark Chocolate Easter Egg with Almond Nutter Cups, £ 8 for 260g
The Good Housekeeping Institute had to conduct its annual blind taste tests a little differently this year due to Covid-19 restrictions.
They invited brands and grocers to send in their “Best Easter Egg for 2021” instead of dividing each treat into official test categories. The Then 42 eggs were tested by a combination of experts and consumers.
After the eggs were rated, the judges created the top scorers for a range of different consumers – from those who prefer private label shopping to those who follow a vegan diet.
Waitrose supplied the most impressive private label Easter egg, scoring 90/100 for its Waitrose & Partners No.1 Hidden Truffles Nut Milk Chocolate Easter Egg with Salted Caramel Truffles priced at £ 10 for 220g.
The tasters loved that the egg had four golden salted caramel truffles on the side and the sweet and salty punch of the egg laced with salt crystals and almonds.
The judges selected The Doisy & Dam 70% dark chocolate Easter egg with almond butter cups is the best choice for vegans.
The 8 pound for 260 g treatment scored 82/100, with testers about that Notes of red fruit and coffee in this egg as well as the two packets of the brand’s popular almond butter chocolate cups that accompany the egg.
The Good Housekeeping Institute crowned Aldis Luxury Fruited Hot Cross Buns, 99p for 4pk (pictured), this year’s Best of the Bunch
Good Housekeeping’s consumer and expert panel also tried 10 classic hot cross rolls and eight gluten-free hot cross rolls as part of their Easter round-up.
Despite the lack of this year’s top spot for Hot Cross Buns, M & S achieved good marks in the Best Gluten Free category.
The Made Without Hot Cross buns, £ 2 for four, received an 88/100 rating for their nutmeg flavor and attractive glazed look.
Stacey Smith, editor on food and beverages at the Good Housekeeping Institute, said her goal is to help consumers make informed choices when shopping for Easter.
Who is selling the tastiest hot rolls this Easter?
BEST HOT CROSS BUN AND BEST BUDGET HOT CROSS BUN
Aldi Luxury Fruited Hot Cross rolls, 99p for 4pk, only in store
RUNNER-UP HOT CROSS BUN
Island Hot Cross Buns, £ 1 for 6
Island Hot Cross Buns (pictured left) were chosen second this year, while Marks and Spencers Made Without Hot Cross Buns (pictured right) were chosen as the best gluten-free option
BEST GLUTEN-FREE HOT CROSS BUN
Marks and Spencer Made without hot cross buns, £ 2 for 4
RUNNER-UP GLUTEN FREE HOT CROSS BUN
Tesco Freefrom Hot Cross Buns, £ 1.90 for 4
Stacey said, “We always try to make consumer’s life as simple as possible – and this Easter is no different.
‘From the best tasting Easter egg to the best hot cross buns, we offer our experts an insight into where people can find the best tasting sweet Easter specialties this year.
“Aldi’s Hot Cross Buns are clearly a great choice for the budget-conscious consumer (but who don’t want to compromise on taste!), And Cadbury’s is proving its chocolate prowess by putting the Mini Egg Easter Egg ahead of the curve.”
Tesco’s Freefrom Hot Cross Buns, £ 1.90 for 4 (pictured), were selected as runner-up for Best Gluten Free Hot Cross Buns
You can find more information about all Easter eggs at: https://www.goodhousekeeping.com/de/food/food-reviews/a26528035/best-easter-eggs/
The full results of the Hot Cross Buns test can be found at https://www.goodhousekeeping.com/de/food/food-reviews/g26387602/best-hot-cross-bun/.