We had Cream Egg Mayo, Peanut Butter Marmite and now beans on Weetabix are the new bizarre invention that is dividing the nation.
British grain company Weetabix raised eyebrows on Twitter after suggesting fans should try their Heinz baked beans on their grain, and even shared a picture of the bizarre dish as encouragement.
The stunt didn’t seem to inspire any takers, but it certainly achieved its goal of getting everyone’s attention from Which? on the official NHS Twitter account, rushing to express disapproval.
UK grain brand Weetabiz shocked Twitter after suggesting eating Heinz baked beans with their grain (pictured)
Claiming bread was “all the fun”. Weetabix invited people to try “Beans On Bix”. for breakfast. The idea did not convince many
“Why should bread have all the fun when there is Weetabix? Serve @Heinz Beanz on bix for breakfast with a twist “, the Weetabix account published this morning together with” #ithastobeheinz “and” #haveyouhadyourweetabix “.
A picture opposite showed two Weetabix muesli smothered in a generous serving of baked beans, two Weetabix in a separate bowl, and a separate serving of baked beans next to a box of branded muesli.
The stunt did not convince fans of the brand and many began to put down the strange combination.
“This is the worst food I’ve ever seen with my eyes,” said one.
Other brands’ Twirtter accounts, including BirdsEye, have been active and have made a name for themselves online with Weetabix
“People use the phrase ‘that’s nasty’ too much these days, but I really mean it when I say this is the biggest damn monstrosity I’ve ever seen,” said another.
“Don’t be ashamed of the Americans,” said another.
‘OH MY GOD! I ate some strange combos (melted Nutella on Weetabix is my guilty pleasure) but I can’t imagine defying this one, ”said another.
Even sex education actor Asa Butterfield stepped in and simply wrote, “Get out,” to show his disapproval.
The biggest blow, however, came when community managers from other brands, responsible for maintaining their social media presence on social platforms, decided to join the action and relentlessly mocked Weetabix.
“Babe are you okay? You hardly touched your Weetabix and your beans, ”wrote Lidl’s Twitter account.
Dominos Pizza, Specsavers, KFC and even which ones? made fun of the Weetabix initiative on social media
Glasses and lens brand Specsavers said, “* remove glasses * * put on blindfold *” to show they didn’t even want to look at the Weetabix and Heinz mix.
The smoothie and juice maker Innocent also sent a push and wrote, “We wouldn’t do that either. We are not monsters. ‘
Fast food chains also piled up, with KFC UK and Ireland’s account tweeted, “Alexa, how do I delete someone else’s tweet?”
“That doesn’t fly with us,” Virgin Atlantic said simply.
In the meantime, Domino’s went with: ‘Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon. ‘
The frozen food brand BirdsEye wrote: “We’re sticking to potato waffles.”
The NHS and Citizens Advice Bureau also got involved, while Weetabix took on the jokes and criticism
Consumer comparison website Which one? said in a tweet: ‘This is not which one? recommended.’
But brands weren’t the only ones who had success at Weetabix this morning. Other official organizations have considered the idea of ”Beans on Bix”.
Citzen Rat wrote, “We can’t advise anyone to try this,” while even the NHS quipped, “This tweet should come with a health warning.”
The Weetabix reports on the jokes in his crotch and responds to almost all criticism with optimistic messages.
“Sometimes the people we like don’t like us back and there’s nothing you can do about it. No hard feelings,” they wrote.
It’s not known why the brands decided to introduce the Beans on Bix idea today, but some joked that it was too early for April’s fools, which traditionally happens on April 1st.
Matt Mill, Marketing Director at Heinz Beanz, said there is currently no official partnership between the two brands.
“Well, the combination of two of the most popular breakfast foods in the country has surely made a splash on social media!”
“And who should we judge how the people serve their beanz? But if you ask us, Heinz Beanz is a winner on Weetabix for a high protein start to the day. Don’t knock until you’ve tried!
“We firmly believe that our Beanz goes well with anything, be it Weetabix, toast or your roast. We believe Beanz is a delicious addition to any meal,” he added.
Weetabix fans were far from convinced that it would work well with Heinz baked beans, and some called the idea a “monstrosity.”