It was recently announced that the company behind the classic Rubik’s Cube toy is preparing to launch an ambitious multimedia franchise under Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content. It will include, but is not limited to, a Rubik’s Cube movie and game show that revolves around the multi-colored toy. The news of the upcoming Rubik’s Cinematic Universe prompted Christopher Miller, who co-wrote and co-governed The Lego movieto decline any responsibility for inspiring the Rubik team on Twitter.
3 things: 1) It is theoretically possible to make a good movie based on almost anything. 2) That doesn’t mean you should. 3) Let’s not blame the Lego movie for this [the plans for the new Rubik’s Cube franchise], you are welcome. “
Not much was expected The Lego movie When it debuted for the first time in 2014, the film was made based on the legendary building blocks for children using only Legos and CGI animations. Thanks to huge jumps in VFX, The Lego movie offered a bright and stylish new take on cartoons, showcasing a world where a Legos man goes through an existential crisis in a Legos city and goes on an exciting adventure filled with famous characters to discover his true purpose.
The film was so successful that it spawned a slew of Lego films that featured a comedic, kid-friendly rendition of iconic characters from Batman to Gandalf the Gray. From what we know so far, this is the Rubik’s Cube The movie will do things a little differently instead of creating a fictional world. He will tell the story of how Professor Erno Rubik’s toys became a pop culture phenomenon in the 80s and beyond.
As Miller points out, it is possible to make a good movie out of anything. Next to the Lego Franchise, another hugely successful series of Hollywood films that Pirates of the Caribbean Films originally based on the Disneyland theme park ride of the same name.
The truth is that Hollywood’s primary focus in deciding to make movies based on existing intellectual property is on the size of the intellectual property fan base, not whether the intellectual property is logically suitable for a media franchise. Considering that the Rubik’s Cube is one of the most popular games in the world, with millions of players in every country in all ages Rubik’s Cube Film is practically guaranteed to be strong word of mouth.
Amritraj himself, when making a statement regarding his participation in the project, mentioned how the popularity of the cube had crossed borders since its creation and reached as far as India.
“I’ve had a personal and nostalgic connection to the Rubik’s Cube since I was a child in India. I’m very excited to be working with Endeavor Content and Rubik’s / Smiley and look forward to creating a wonderful and complex Rubik’s universe.”
Given the love for the cube that can be felt all over the world, the numerous international Rubik’s Cube competitions that are already held regularly in many countries, and the recent advances in animation The Rubik’s Cube Cinematic Universe could be Hollywood’s next breakout hit.