Toluna is best known for its surveys, but there are a whole host of other ways to earn rewards on the website. Our review shows what they are and what are the top earners.
Are you looking for a way to make extra money in the comfort of your home? Poll pages might be the answer, and Toluna is one of the main players in the game.
Not only is it free to sign up, but the site does a lot more than just surveys: we’re talking contests, product reviews, and even some games – all of which can earn you points that can be exchanged for gift cards or cash.
Before we begin, you’ll need a free account with Toluna.
What is Toluna and how does it work?
Toluna is an online community platform that lists common surveys that you can complete for a fee.
Users who complete these surveys are known as “Toluna Influencer” – so called because the surveys you fill out are used by big brands to find out what they’re doing right, what they’re doing wrong, and what they’re doing should to do.
Toluna influencers are paid out in the form of points, which in turn can be redeemed for a range of things, including gift cards, contest entries, or good old-fashioned cash.
Polls aren’t the only way to get rewards for Toluna, however. You can earn extra extras by interacting with the Toluna community, playing games, and even watching videos.
How much money can you make from Toluna?
It is difficult to give an exact figure for your potential income as it depends on how much you are investing in Toluna.
Even so, it is safe to say that surveys are hands down the greatest and most reliable way to get rewards for Toluna.
The frequently asked questions (FAQs) say that anyone can pay between 15 and 50,000 points (depending on their length). However, we found that most of the surveys available to us pay 1,000 to 2,000 points (although a few were less than half that and others were up to 20,000).
Judging by the number of points required to purchase each value of a gift card, it appears to be the case £ 1 equals approximately 5,500 points.
You can only withdraw to PayPal in installments of £ 35. If you want to redeem points for value below that, you’ll need to opt for a gift card (or one of the random items they sell, but we’d argue that they’re not worth spending your hard-earned points on.
Some of the coupons are for stores that sell pretty much anything (specifically Tesco and Amazon). So if you go for these coupons, your gift card is basically as good as cash.
Based on the number of points required to purchase a gift card, the Tesco and Amazon credits are cheaper than the PayPal withdrawal of £ 35 anyway!
What can you buy with Toluna points?
|Retailer *||Voucher value||Cost (Toluna Points)||Toluna points per £|
|Water stones||£ 10||55,000||5,500|
|Curry’s PC world||£ 10||55,000||5,500|
|TK Maxx||£ 15||80,000||5.333|
|Sport direct||£ 20||110,000||5,500|
|New look||£ 25||135,000||5,400|
|John Lewis||£ 25||135,000||5,400|
|Marks & Spencer||£ 25||135,000||5,400|
|River island||£ 25||135,000||5,400|
|PayPal **||£ 35||190,000||5.429|
* * All credits are redeemed as e-vouchers that are delivered within a week.
** **. Will be credited to your PayPal account.
Toluna also occasionally offers non-monetary rewards for your points. For example, at the time of writing you could plant a tree in Uganda, Peru, or Thailand for 14,000 points, while you could buy Christmas-themed toys for 14,000 to 23,000 points.
When we asked the students in our Facebook Deals group what they thought of Toluna, one thing kept coming up: the time you need to invest to get rewards.
– Personally I found it took too long to build up the points, but if you don’t mind the time I would recommend it. There is all sorts of things there, not just polls. Narice
– I’ve used it for years and managed to get the £ 35 PayPal balance a couple of times. However, it takes so long to get there. Rochelle
– It takes ages to build up the points but you get loads sent [of surveys] every day. [Your points] They also expire 16 months after you earned them so I lost £ 20 worth of points. Sophie
– Yes, it is good if you are willing to invest the time, dedication and do a lot of surveys to earn points [though]. Shannon
Toluna alone is not a way to make big bucks fast. So combine them with dozen of other paid survey sites to maximize your online income.
9 ways to earn points on Toluna
These are the best ways to make money from Toluna:
As mentioned above, surveys are at the heart of what Toluna has to offer. They are the most lucrative and reliable way to earn Toluna Points. There are usually several surveys available that you can fill out at any time.
The surveys are uploaded by brands who then use the responses to educate their work, and they cover a whole range of topics.
We’ve seen surveys on personal banking, shopping habits, movies, travel, sports, and more. Each survey is listed next to the number of points offered and the time it takes to complete it.
There are two benefits to completing Toluna surveys: The most important is that the more you do, the more rewarding you will be. But the more surveys you complete, the more Toluna you will send – and the more relevant they will be to you.
As a new Toluna influencer, you will often find that you were excluded from the survey after a few screener questions (e.g., “Do you have children?”) That determine whether or not you fit the respondent’s desired profile.
However, after a while, Toluna will take into account your responses and adjust the types of surveys you send to your profile in the future.
Oh, and just a quick note, if you go to the Toluna survey center don’t be fooled, there is only one available for you to fill out.
They’ll make a great song and dance over the “recommended” poll (marked with a “1” in the picture above) making it appear like the only one available, but in reality there are a ton of additional polls under that easily hidden Load more button (marked with a ‘2’ in the picture).
How Much Money Can You Make From Toluna Surveys?
The majority of Toluna surveys pay 1,000 to 2,000 points and take anywhere from five to 20 minutes. Occasionally, however, some pay far more than this (we found a 15-minute survey that paid up to 6,000 points) and others that take much longer.
5,500 Toluna points are roughly equivalent to £ 1, which is not the case enormously Amount – especially given that some surveys take a long time and still pay a small amount. As such, it goes without saying that you always should Prioritize shorter surveys with bigger rewards.
Sometimes the differences in point and time can make this choice difficult. But don’t sweat it – you can quickly calculate this by dividing the number of points offered by the number of minutes Toluna deems necessary and leaving you with what we call “that” Points Per Minute (PPM).
To demonstrate this, we’ll use the two examples in the image above. The Lifestyle Survey pays up to 6,000 points and takes 15 minutes, which means you can earn up to 400 PPM.
Meanwhile, the company survey pays 1,200 points and takes nine minutes so you can earn up to 133 PPM. The lifestyle survey is clearly that Most economical use of your time!
If you want to take things to the next level, you can even convert the PPM to a equivalent hourly salary. All you have to do is multiply the PPM by 60 to get the hourly rate, then divide the remaining number by 5,500 (the approximate value of £ 1 in Toluna points).
We calculated the equivalent hourly rate for all of the surveys available to us at the time of writing and found that the average wage was up to £ 1.26 an hour. That said, there were some outliers (some were paying around £ 3 an hour and up) so maybe the median is a more meaningful number: only £ 1.16 per hour.
As you may have guessed, these numbers are well below the UK national minimum wage. Rather than completing the surveys altogether, we recommend sticking to the surveys with the highest applicable hourly rate.
For example, the lifestyle survey in the picture above pays the equivalent of up to £ 4.36 an hour – still below the minimum wage for people aged 18 and over, but not a terrible way to make a little extra cash.
Fill out your profile surveys
Under the “Surveys” tab at the top of the screen, you will find an option called “Profile Surveys”. Unsurprisingly, these surveys help give Toluna a better idea of what type of person you are and what you’re interested in.
There are a total of 13 profile surveys, each of which pays 100 points and a couple of minutes each. You can only complete each survey once. The first time you log in to Toluna, it means that you will only see the surveys that are relevant to you.
In terms of the hassle and points offered, profile surveys are definitely one of the best ways to make money with Toluna!
Vote in sponsored polls
Go back to the “Polls” tab at the top of the screen and you will find an option for “Sponsored Content”.
This will take you to the surveys in the community that have a points reward (usually 15 points each). Each survey only takes a few seconds.
We have found that the list can sometimes contain some polls with no points reward. So the trick is Check to see if there is a point value next to the ‘Vote!’ Button instead of the number of people who have already voted.
Use the image above as a guide in case you’re not sure – image 1 is an unsupported survey, while image 2 shows a survey with a reward.
Post in the Toluna Community
Driven through all of the sponsored surveys? Do not worry! There are a few other ways to earn points in the Toluna community. Perhaps the most lucrative option is to publish your own content.
However, there is one caveat: not all user generated content is rewarded, and Toluna says they value quality over quantity. Toluna himself chooses which content is rewarded and gives up to 1,000 points for each piece.
But what counts as “quality content”? Well, any content can be voted up and down by other community members, and anything that has a lot of positive votes is more likely to be rewarded.
Toluna also advises that polls and topics have one Title, picture or video and a clearly expressed personal opinion are in the best position for some rewards.
Regarding the topic, it’s worth going into the community and clicking the Popular tab. This will show you the content that is most interacting at this point and which in turn will be a reward for you!
Take part in a competition
Toluna often launches contests to encourage users to post more content in the community. In return, the participants are rewarded with a few points and take part in a raffle.
Take the 2019 Valentine’s Day Contest, for example. They asked users to start their own topics outlining their plans for V-Day and all eligible entrants received 1,000 points. Toluna then selected the eight best topics and rewarded the authors of each contribution dinner for two, delivered to their respective homes.
These competitions will pop up every now and then, but if you can’t wait for the next one to come …
Start your own competition
Tired of waiting for the next Toluna Community Contest? Why not start yourself?
Of course, all good competitions need a prize – and if you can’t offer your own, you can contact Toluna and ask them to help you incentivize the competition.
While you are not eligible to win the prize yourself, Toluna will reward you with it 5,000 bonus points as a reward for getting the ball rolling. Decent.
Refer a friend to Toluna
We love a referral bonus here at Save the Student, and kudos, Toluna has one too.
Share your referral link with your friends and you will get 500 bonus points for every friend (up to 10 per month) who successfully sign up.
Oh, and before you try to set up some fake email accounts to recommend yourself, Toluna says they double-check every recommendation to make sure it’s legit!
Play Toluna’s Games
On the Community tab in the navigation bar, you can see that Toluna also has a selection of games available. Some games are always there while others are only available for a limited time. But what is crucial is that some can too Earn points.
All games are free and the main way to earn points is through the Daily Toluna Wheel. All you have to do is spin the wheel and you can win anything from 80 to 1,000 bonus points – provided you don’t land on the dreaded “better luck next time” spot. Excepted.
Clearly, using Toluna will never make you a millionaire. But if you are ready to schedule the hours, you can certainly make a small amount of extra money on the site.
It’s free to sign up. So it’s worth signing up and testing if it works for you!
Take your survey game to the next level – check out our list of the best product testing companies and receive all the freebies you could ever want.