The coming New Year will be pretty challenging. After the social and economic crisis caused by the COVID pandemic, 2021 must be the year in which both people and companies have to adjust to a different order. Society needs to regain its agenda while also being able to accept a message of hope for the future. In this way, it is important to learn the lessons of the difficult times we all went through over the past year. In this regard, a new standard for our collective life based on innovation and creativity will be key factors for the new year.
Our society plays a central role in a new attitude towards value creation and creativity. In a time of change, our society cannot wait. Our society must affirm itself as a trailblazer in a very demanding world, introducing our citizens and institutions to a capital of trust and innovation that is essential to ensure centralized leadership for any future agenda in a more uncertain and complex world. The actors of our society should be more global and be able to use the social matrix as a unique dynamic of knowledge building and sell it as a mobile good in the global market.
The next year must contain some strategic proposals that call for a new operational agenda from all political, economic and social actors. Our society needs to know how to positively integrate its citizens. Social cohesion takes place with the constructive participation of the citizens, which is necessary for an effective mobilization attitude. Education must be the right instrument for this strategic goal of our society. Second, innovation and creativity must be the prerequisites for the competitiveness of our economy. Universities and companies must enter into a new strategic partnership that focuses on the goals of added value, creativity and knowledge.
The excellence of our society is related to the excellence of citizens and institutions. The focus on innovation and creativity will be the effective confirmation and foundation for a new agenda in our society, all of which depends on a new type of collective intelligence that should be adopted by all of us, along with confidence in the development of our capacities an effective one Adopt an agenda of change. Our society has a unique identity based on its strong culture. Society needs to be able to involve other global partners in building integrated projects that focus on developing culture as a driver of development. Reinventing our culture is itself a very innovative way to involve more citizens and institutions in this project for the future.
We need a society of citizens in which people know who they are and are strongly committed to the values of freedom, social justice and development. This is the reason to believe that a new standard of social justice is more than a possibility, but an individual and collective necessity for all of us as citizens. The difference for our society will be in the ability of the individual to make a key contribution to reinventing the present. This is a process that is not specified by law. It is effectively constructed by all actors in a free and collaborative strategic interaction.